Surf’s up at the Museum of Ventura County on Sunday, September 11 from 2:00 – 4:30 p.m., when author Domenic Priore discusses popular surf culture, followed by a record expo by Buffalo Records and music by the Soul Surfers. Admission is $10 for the general public, $5 for museum members, and includes entry to the museum’s current exhibition Splash! which includes surfboard art. For reservations, call (805) 653-0323 x7.

Domenic Priore, co-author of Pop Surf Culture: Music, Design, Film and Fashion from the Bohemian Surf Boom, will discuss the rise and fall of California’s surfing craze from the 1950s to 1965, its importance as an arts and culture movement, recent revivals and how the ‘60s surf style has re-emerged in today’s underground of surfing. Musical entertainment by the Soul Surfers and the expo and sale by Buffalo Records, will follow the talk.

Copies of Priore’s book, co-authored with Brian Chidester, will be available for purchase in the museum store. A television and documentary writer specializing in sociology, pop culture, and music, Priore has also written the books Riot on Sunset Strip: Rock ’n’ Roll’s Last Stand in Hollywood; Beatsville; and Smile: The Story of Brian Wilson’s Lost Masterpiece.

The Museum of Ventura County is located at 100 East Main Street in downtown Ventura. Hours are 11 a.m. – 5 p.m. Tuesday through Sunday. For more museum information go to www.venturamuseum.org or call 805-653-0323.