Health advocates urge kids to “power up your summer!”

Ventura, CA - The Network for a Healthy California—Children’s Power Play! Campaign in partnership with San Luis Obispo, Santa Barbara and Ventura County community youth organizations today kicked-off the third annual “Power Up Your Summer!” Challenge to empower kids to add more active play and eat more fruits and vegetables this summer to combat the “summer slump” in physical activity and healthy eating.

Kids gain weight more than twice as fast during the summer as they do during the regular school year. The difference between school and summer gain rates was especially large for Black and Hispanic children, as well as those children who are already overweight.

“For many students, summer break is also a break from healthy habits fostered in the structured school environment” said Carolina Ugarte, Power Play! Coordinator. “Instead of scheduled meals and snacks, children at home during summer break may have continuous access to unhealthy snacks. In place of recess, children may spend more time watching television and playing video games. It all adds up to more calories consumed and less burned.”

Eating more fruits and vegetables not only beats the “summer slump” and childhood obesity, but helps kids feel good, reduce stress, improve strength and increase self-esteem—all benefits that last far beyond the summer break. By participating in the “Power Up Your Summer!" Challenge, kids and their families receive resources, tools and guidance to ensure they meet their personal goals for healthy eating and physical activity this summer.

Elementary school children should get 60 minutes of moderate to vigorous physical activity every day, which can be done throughout the day for at least 10 minutes at a time and should eat two-and-a-half to five cups of fruits and vegetables every day.

"Parents can help their kids stay on track this summer by including more fruits and vegetables in meals and snacks, limiting screen time and by being positive role models,” said Ugarte. “One of the best ways for parents to help kids get active and maintain healthy eating habits is by enrolling them into a summer activity program, which provides scheduled play and snacks, as well as a safe place for children to learn and grow while parents work.”

To officially kick off the “Power Up Your Summer!” Challenge, local youth organizations throughout the San Luis Obispo, Santa Barbara and Ventura County area will be celebrating “PLAY! Week” June 13-17. Youth leaders will guide kids in super-charged, fun group games and personal play activities, such as hula-hoop, jump rope and dancing to meet a regional goal for active play minutes. By the end of the week, it is expected that local kids will log more than 60,000 minutes of active play, helping the local community jump start an active summer.

Local organizations participating in the “Power Up Your Summer!” Challenge include People’s Self Help Housing in Paso Robles, Lillian Larsen Elementary in San Miguel, Isla Vista Elementary in Goleta, Green Valley CDI in Oxnard and Project Access in Oxnard.

About the Network for a Healthy California—Children’s Power Play! Campaign
The Network for a Healthy California—Children’s Power Play! Campaign motivates and empowers California’s low-income 9- to 11-year-old children to eat more fruits and vegetables and get at least 60 minutes of physical activity every day. This statewide social marketing initiative is led by the California Department of Public Health’s Network for a Healthy California to improve children’s short-term health and reduce their long-term risk of obesity and other serious health problems like type 2 diabetes, heart disease, stroke and certain types of cancer. Funding is from the USDA Supplemental Nutrition Assistance Program (formerly the Food Stamp Program). For CalFresh information, call 877-847-3663. For important nutrition information visit www.cachampionsforchange.net. The Network for a Healthy California is a program of the Ventura County Health Care Agency, Public Health Department.