Thousands of participants will “Give Love” in full color as they celebrate life, friendship, fitness and fun

WHAT: Run or Dye, the world's most colorful 5k, is coming to the Ventura Ranch KOA in Santa Paula on Saturday, February 8th and bringing the colors of the rainbow with it. The color-blasted 5k will feature multi-colored showers of safe, eco-friendly, plant-based cornstarch dye at every kilometer for a day of full color fun. Afterwards participants will have the option to take part in the Run or Dye world-famous Dye Festival where they'll "Tie-Dye the Sky" with an explosion of colors in the ultimate celebration of life, friendship, fitness, and fun.

Run or Dye will be partnering with Ventura Family YMCA, a local organization striving to enrich the lives of kids, adults, families and communities through health, well-being and fitness programs, camps, family time, education and leadership. Run or Dye will donate a portion of the race proceeds to Ventura Family YMCA.

WHEN: Saturday, February 8, 2014… Detailed schedule is as follows:
• 9:00 am – Run or Dye 5k begins
• 9:45 am – Finish Festival
• 10:00 am – Tie-Dye the Sky (every 15 minutes)
*Times are subject to change

WHERE: 7400 Pine Grove Rd, Santa Paula, CA 93060