Ventura, CA. – This week, commuters throughout Ventura County will be meeting new people, taking cars off the road, and arriving at work more relaxed. One of them will even win an Apple iPad2. Why? Because, as part of their pledge to go “green” for Ventura County’s Rideshare Week 2011, they have opted to share the ride to work.

The Ventura County Transportation Commission (VCTC), in partnership with the Ventura County Air Pollution Control District (VCAPCD), is sponsoring its annual Rideshare Week this week (October 3-7). Ventura County commuters can save money on travel costs, avoid many of the stresses associated with driving, and even be entered to win great prizes, including an Apple iPad2. "Go Green Ventura," this year’s theme, encourages Ventura County residents and employees to try ridesharing and other “green” forms of transportation.

Finding “greener” ways to travel is not something to be taken lightly. “Changing habits isn’t easy for anyone, but the long-term effects of driving less are positive,” said Judy Willens, Air Quality Specialist for the Ventura County Air Pollution Control District. “An early morning bike ride to work takes some planning, but so does consolidating all of your errands at lunchtime on the day you drive the carpool. After the change becomes a new habit, it’s as easy as the old way – with benefits.”

Ventura County employers are encouraged to promote Rideshare Week at their worksites, and free downloadable event kits are still available at www.goventura.org. Many employers find employees who rideshare come to work feeling more relaxed and less stressed because they avoid the hassle of driving in heavy traffic. “There are even tax incentives available to employers who provide assistance to employees who use transit or vanpool services,” added Alan Holmes, VCTC’s Commuter Services Program Manager.

Rideshare Week participants submit pledge cards indicating how they plan to save some green by going green. Pledge cards are also available online at www.goventura.org. All pledge forms must be returned to VCTC by October 12, 2011 to be eligible for the prize drawing.

For more information regarding Rideshare Week, event kits, or ridesharing, visit VCTC’s website at www.goventura.org or call VCTC Commuter Services at (800) 438-1112.